Although this advert has been produced in a comical manner it emphasises the genuine need for a product which enables the user to apply their own suncream.
http://www.youtube.com/watch?v=yhm3sIZiaz4
An idea for a similar product was mentioned in an episode of the BBC Show The Apprentice. Unfortunately for that team they ignored the team member who raised the idea which would have surely secured them a win in that task.
Series 6 Episode 2 - Beach Product Task
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